For the longest time i’ve been the odd man out. I’ve sat by at Photoshop World and watched how everyone jumped out and pulled out the iPhone and had everyone look at me and go “ohhhhh.. sorry.” They do it to tease me. Truth be told, it’s never really bothered me. Being on a Droid for me has been a choice. Up until a few years ago I was a pretty avid PC user, the Mac creeeping in little by litle into my workflow.
I’ve always been one to point out that I think you can use both systems and still be OK in the tech world. I just didnt think it was imperative to -choose- a side. This is something that I think my buddy Terry White is really good at – he reviews tech gear and loves Apple products, but he’s very open about stating what he doesnt like about them. I value that.
My opinions about the Apple/Adobe thing notwithstanding, I felt like I turned a corner in my head recently. Last night, Jenn and I were sitting in the living room catching up on the last episode of House before she leaves for NY for 10 days (her Grandfather passed away about an hour after I took the pic – rest in peace, Evo).
As we are eating our food, I see Sabine out of the corner of my eye, just entranced with the iPad. This is, however, a very common sight to see. You see, ever since we got the iPad in the house as a loan, the ONLY person in it that’s taken to it with complete rapture is Sabine. She FLIES on it. Gets her apps to play with, watches her videos – completely content. She cries when we take it away and calls it ‘iPad’ or ‘Elmo’
And that’s when it hit me. She didnt need to read a manual. She didn’t need to watch the Apple videos. She didn’t need to take a class. She just needed to watch a little bit and she just took off with it. The elements of User Experience I feel are very very unsung.. until you experience bad UX. It is very very apparent that Apple has thought hard about this, polishing the idea down so that the widest possible audience can ‘get it’.
That kind of passion is very evident in what they do – and I think totally deserves credit where its due. She LOVES it – and it makes it very clear why we all do.