Category: Digital Thoughts

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The Balance of Privacy versus Convenience

Reflection Blog Link: As consumers use more and more apps and digital services, a trove of information is being built online.  In an effort to spur convenience, organizations have started to look towards ways to use this information to help consumers.  As helpful as this may be in the world of retail, I believe that a lot of this is still considered invasive and creepy by users. The article posted here illustrated a couple of great use cases for how big data could help customers - and I believe…